
We’re experiencing an unprecedented wave of transformation in the travel industry. Cryptocurrencies are sweeping the world — and travelers are using Bitcoin (BTC) more than ever to book stays and discover exciting new cities. Private sector tourism providers — luxury resorts in the Maldives and city hotels in Europe and Latin America — have increasingly embraced acceptance of digital currencies. This change gives modern travelers a seamless and innovative way to pay for their overnight stays. This dramatic shift is not just about convenience. It’s designed to attract a younger, tech-savvy market and get firms on the leading edge of the future of finance. Lugano, Dubai, and El Salvador are leading the way on innovation. They’re creating crypto-friendly ecosystems that attract digital nomads and crypto-leaders from across the globe. Hotels are feeling this pain too, so more hotels and tourist destinations are seeing the value of accepting cryptocurrencies. This remarkable shift is revolutionizing the travel industry and providing unprecedented convenience to discover the world through digital assets.
Crypto-Friendly Destinations Around the World
As each day passes, more cities and regions are becoming frontiers in the adoption of cryptocurrencies within their tourism economies. These U.S. destinations are Bitcoin and cryptocurrency-friendly, allowing you to book hotel accommodations with digital currency. Most importantly, they advance a vibrant crypto ecosystem that further enhances the overall travel experience.
Lugano, Switzerland has emerged as possibly the best example of a crypto-forward city. As Lugano continues to implement its municipal Plan B initiative, they are preparing phase two of their pilot. Guests can use BTC, USDT, and the local LUGO token to pay for hotel stays and other services. This effort isn’t limited to tourism. In Lugano, individuals and businesses can pay taxes in BTC or USDT, and municipal services now accept the LUGO token. With the city’s strong support of blockchain tech and digital currency, it’s easy to see why it’s such a popular location for crypto believers.
Dubai has a long history of marketing itself as a top destination for Bitcoin travelers. The city's VARA regulator has issued licenses to various crypto-related businesses, including exchanges, wallet providers, and payment gateways, creating a robust infrastructure for digital currency transactions. The regulatory clarity provided for Web3 further helps solidify Dubai’s appeal as a global hub for innovation and luxury. This surprisingly makes it the go-to destination for crypto-savvy travelers.
El Salvador’s Surf City becomes the poster child for this trend. There, the hotel industry is widely accepting Lightning invoices via the national Chivo wallet. This latest move reinforces El Salvador’s new plan to adopt Bitcoin as an official currency. By doing so, it democratizes commercial acceptance of crypto, helping equip tourists with crypto to spend it on tourism-related bookings. With the integration of Lightning Network, Surf City becomes even more attractive as a crypto-friendly destination. This technology is famous for its speedy transactions and transaction costs close to zero.
Hotels Leading the Crypto Charge
Hundreds of hotels around the world now accept cryptocurrencies, giving metal card holders greater flexibility and freedom in how they pay for their travels. This trend cuts across boutique hotels and international chains alike. Their rallying cry is to show how the hospitality industry is accepting and getting more comfortable with digital currencies.
In neighboring Slovenia, the InterContinental Ljubljana Hotel has been accepting BTC through CoinGate since 2019. This earlier adoption is a reflection of a progressive spirit and an interest in driving toward the future to meet the needs of today’s more technology-oriented travelers. By accepting cryptocurrency payments, the InterContinental Ljubljana has made a strong statement that it’s the hotel of choice for smart, tech-savvy travelers.
Pestana CR7 Lisboa, a hotel associated with football superstar Cristiano Ronaldo, accepts BTC, USDT, and USDC via Utrust (now xMoney). As a result of this partnership, all guests can now choose to pay with cryptocurrency. It uses Ronaldo’s enormous star power to attract a wider audience. The Pestana CR7 Lisboa’s acceptance of digital currencies showcases a forward-thinking approach to innovation and customer convenience.
The luxurious Soneva network, which claims to be the first resort in the Maldives, recently adopted Bitcoin and Ethereum using Crypto.com Pay. By accepting payments in cryptocurrency, Soneva not only caters to demanding wealthy travelers looking for luxury but the convenience of modern technology. The Maldives, as a popular tourist destination, benefits from hotels like Soneva leading the way in crypto adoption, enhancing its appeal to a global audience.
On the ground in Las Vegas, Resorts World and Circa hotels took technology to the next level. They’ve implemented Lightning POS terminals, which allow guests to make fast, secure payments using Bitcoin. With this Lightning Network integration, it ensures extreme speed and ultra-low fees. This adds to the exciting, high-tempo energy of Las Vegas and creates a frictionless experience for those who use crypto to pay.
Booking Platforms and Innovative Initiatives
Beyond individual hotels, several booking platforms and innovative initiatives are further facilitating the use of cryptocurrencies in the travel industry. It’s easier than ever for travelers to book unique, local accommodations. These platforms and programs give them the freedom to pay in their preferred digital currencies.
Destinia, another online travel agency, accepts bookings made with BTC, ETH, LTC and provides refunds in the same asset. This flexibility is especially attractive to crypto users looking to operate all of their banking done in digital currencies. Destinia’s pioneering approach to cryptocurrency payments further demonstrates its commitment to creating the most flexible, user-friendly booking experience available.
Berkeley Travel also takes Bitcoin on par with wire transfers, quoting each transaction in BTC. With this method, crypto users can complete the payment without needing to convert currencies, making the process easier and faster. Berkeley Travel’s acceptance of Bitcoin proves its willingness to provide its customers with the most innovative and convenient payment solutions.
Earlier this month, France’s Ministry of Digital Transformation launched a hospitality sandbox allowing French 5-star hotels to accept payment for services in USDT or BTC. This project increases the use of cryptocurrencies within the hospitality industry. It provides a regulatory framework that lets companies test out the use of digital currency payments. The French government’s support for crypto innovation underlines the importance of blockchain technology to the future of the travel industry.
Córdoba Province in Argentina recently launched a groundbreaking cashback program. Plus, when you pay with BTC, you get at least half of the local tax refunded! This incentive encourages industries and the public to adopt Bitcoin. On a regional level, supporting the adoption of digital currencies helps strengthen local economies. Córdoba’s cashback program is a great example of innovative thinking deploying tourism-driving crypto adoption.
London’s Accor Crypto Hub pilot runs on the Pullman Riga and Novotel Singapore properties. It enables developers to exchange BTC for USDC and register BTC hashes in Opera Cloud. This creative, first-of-its-kind project explores the promise of blockchain technology. Its goal is to simplify payment methods and improve transparency within the hospitality sector. With every step taken toward a sustainable and secure future of travel, Accor is leading the industry forward. They’re accomplishing this by combining crypto payments with cloud-based platforms.
Busan, South Korea’s second-largest city, has been involved in the country’s “Blockchain Regulatory Free Zone” program since 2019. Among other things, this new initiative allows businesses to pilot blockchain technology and various digital currencies. This provides a transparent environment that encourages innovation and makes the region an attractive place to invest. Busan’s involvement in the UBN program is further proof that the city is serious about establishing itself as a center for blockchain technology and cryptocurrency adoption.

Tran Quoc Duy
Blockchain Editor
Tran Quoc Duy offers centrist, well-grounded blockchain analysis, focusing on practical risks and utility in cryptocurrency domains. His analytical depth and subtle humor bring a thoughtful, measured voice to staking and mining topics. In his spare time, he enjoys landscape painting and classic science fiction novels.