That all changed on July 4, 2025, when SharpLink, a Minneapolis-based online sports technology company, released a very interesting press release. It thus became the first publicly listed company to make ETH its primary treasury reserve asset. This strategic move puts SharpLink squarely at the intersection of sports betting, blockchain technology and decentralized finance. It represents the opening move of the new corporate treasury management paradigm. The firm looks forward to celebrating this important milestone with a special Nasdaq closing bell ceremony scheduled for July 7, 2025.

Between May 30 and June 12, 2025, SharpLink acquired approximately 176,271 ETH for about $463 million, at an average price of $2,626 per ETH. Following the initial acquisition, SharpLink doubled down with the forward-looking market move by buying an extra 12,207 ETH. They averaged about $30.7 million in this trade on June 16–20. One of the acquisitions part was paid for by the $27.7 million that they raised through At-The-Market (ATM) equity sales.

As of June 24, the maximum allowable amount of SharpLink is 188,478 ETH. The company has made all of these deployments into staking solutions in order to generate staking rewards. By July 1, the company’s treasury swelled to a staggering 198,478 ETH, worth over $1 billion at the time. Since the strategy launched, it has earned more than 220 ETH in staking rewards, the company said.

SharpLink uses the strengths of its AI-powered C4 platform to craft and communicate marketing content that’s driven by data, with near-precision targeting. The company’s mission is to strategically deploy ETH at scale via native staking, restaking, and eth-based yield strategies.

The new strategic pivot started with an upsized $425 million private placement announced on May 27. It was joint leadership—Consensys and other deep pocketed crypto investors led the round. This investment will allow SharpLink to accelerate its acquisition of ETH as its primary treasury asset. Immediately upon the closing of this placement, Joseph Lubin, Ethereum co-founder and founder of Consensys, became a member of SharpLink’s Board of Directors as Chairman.

The Nasdaq closing bell ceremony on July 7th, 2025 will mark the end of one era for SharpLink and the beginning of another. Their goal as a company is to prove that digital assets can thrive under the rules of public market discipline and corporate governance.

CoinDesk Research’s technical analysis model ETH is trading below its short-term fair value of about $2,505. It’s up by 0.56% in the last 24 hours. On July 5, a sharp sell-off between 13:06 and 14:05 pushed ETH down to $2,514.85 before buyers stepped in. A bullish breakout on July 4 at 22:00 lifted ETH above $2,520, with resistance confirmed near $2,530.