SharpLink, a gaming and e-commerce company, just announced it’s adopted Ethereum as a corporate reserve asset and its stock went through the roof. The firm’s share price surged 26% on Monday after it disclosed its Ethereum acquisition and strategy to deploy more capital. This smart strategic decision is matched by the development of new transparency metrics. Among them is the ETH Concentration metric, which provides shareholders with a window into SharpLink’s exposure to Ethereum.

SharpLink's decision to embrace Ethereum and stake 100% of its holdings in DeFi protocols reflects a broader strategy to maximize yield and establish itself as a leader in digital asset management. As of July 4, the company’s ETH concentration had grown to 2.37 ETH per 1,000 shares. That’s an incredible 19% bump in less than three weeks! This metric measures the number of ETH each 1,000 estimated diluted shares own. In addition, it gives investors insight into the company’s overall crypto strategy via its ongoing crypto holdings.

The appointment of Joseph Lubin, Co-Founder of Ethereum, as Chairman of the Board further underscores SharpLink's commitment to digital assets. Lubin’s appointment further strengthens and sharpens SharpLink’s governance and strategic direction amid a rapidly evolving landscape.

"We believe Ethereum is integral to the next wave of financial innovation. By integrating ETH into our treasury operations, we are embracing a resilient and transparent store of value that embodies technological progress and promotes institutional trust." - Joseph Lubin

SharpLink’s approach provides an interesting illustration that should make traditional investors still wary of crypto sit up and pay attention. The company’s strategy is a maximalist approach and leaves out the usual accounting caveats. SharpLink intends to use part of the proceeds to invest in further acquisitions.