The Trump family is already making their imprint on the cryptocurrency industry. Over members are deep-project on everything from memecoins to Bitcoin mining-as-data center projects. This has all been playing out against a backdrop of intensifying regulatory scrutiny and some proposed legislation seeking to ban political engagement with crypto.

Donald Trump Jr., Eric Trump, and Barron Trump have all recently sought to distance themselves from an app dubbed “$TRUMP Wallet.” They claim that neither the Trump Organization nor the Trump family has anything to do with its establishment. This disavowal isn’t stopping other projects with the family and crypto from bubbling to the surface.

Eric Trump went on to say that the $TRUMP memecoin has a direct strategic alignment with World Liberty Financial (WLF). This decentralized finance firm fell under the control of the Trump family last autumn. This new alignment is a signal of a further integration of the memecoin into the daily financial lives of the family.

World Liberty Financial (WLF) expected to acquire a very large position in $TRUMP memecoin for their treasury. This change will only increase their attraction to the new cryptocurrency. Donald Trump Jr. gets involved in the $TRUMP memecoin project. This action brings a new level of personal engagement by the Trump clan. Bit 9, the company behind the $TRUMP memecoin, recently announced plans to release its own official “$TRUMP Wallet."

To make matters worse, Eric Trump spotted this name fracas and took to X to complain about the improper use of the Trump name. He wrote that he would be “very, very careful” in associating the Trump name with any undertaking that wasn’t vetted and wasn’t familiar to everyone in the Trump family. Donald Trump Jr. has tried to distance himself from the wallet project on X.

"This project is not authorized by @Trump. @MagicEden I would be extremely careful using our name in a project that has not been approved and is unknown to anyone in our organization." - Eric Trump

Our $TRUMP Wallet project was first reported on June 3 by independent journalist Molly White. Cryptocurrency company Magic Eden partnered with Fight Fight Fight to create the new wallet. Creator FFF FFF FFF is responsible for launching the wildly successful $TRUMP memecoin. Both Fight Fight Fight and Magic Eden collect trading fees from the $TRUMP memecoin.

Eric Trump, for instance, recently partnered with crypto firm Hut 8 to start the American Bitcoin Corporation. This public-private partnership is aimed directly at establishing an industrial-scale Bitcoin mining enterprise. American Bitcoin Corporation recently presented their thrilling concept to IPO! They’ll do that through a proposed stock-for-stock merger with Gryphon Digital Mining. Eric Trump’s American Bitcoin Corporation hopes to raise $2.5 billion. To do this, they will issue common stock and secured notes to create a “Bitcoin treasury.”

Trump Media & Technology Group, the company owned by Donald Trump, has similarly declared its intentions to enter the crypto space. The company has filed a registration statement with the Securities and Exchange Commission. They’re opening a Truth Social Bitcoin Tap ETF!

These ventures have drawn attention from lawmakers. In May, Democrat members of the House Committee on Financial Services introduced legislation that would prohibit the president, vice president, members of Congress, and their immediate family members from participating in crypto-related activities.

Devin Nunes has talked extensively about the larger vision guiding these financial pursuits.

"Developing American First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations." - Devin Nunes

The Trump family is taking a bigger plunge into the cryptocurrency world. This increase in interest comes at the same time as an increase in governmental regulatory scrutiny of digital assets. Lawmakers are getting more sensitive to obvious conflicts of interest. We’re glad to see this proposed legislation highlight the need for more rigorous and transparent oversight of crypto activities that involve public officials, their relatives, and others.

Donald Trump Jr., Eric Trump, and Barron Trump have been made aware of and publicly disavowed the $TRUMP Wallet project. That further underscores the potential dangers and unintended consequences of cashing in the Trump’s name on speculative, unproven crypto enterprises. Further, it calls into question the due diligence procedures that should have been done before partnering with any crypto project.

Eric Trump isn’t making any commitments to use the Trump name on yet-to-be-approved projects. In his pet peeves section, he expressed concern that it stands to hurt the brand’s reputation. From memecoins to Bitcoin mining, the Trump family’s chaotic but extensive crypto adventures are an indicator of their desire to be at the cutting edge of financial innovation.

These ventures open them up to greater scrutiny from regulators, lawmakers, and the public. The success and sustainability of these projects will depend not only on market dynamics but on the ability to navigate the evolving regulatory landscape and maintain public trust.

WLF is a registered small business, so there’s another rabbit hole of small business involvement in the $TRUMP memecoin project. The Trump family’s control over WLF and their future ownership of a large amount of $TRUMP memecoin. This strategy has been designed to gain from the surge in popularity of the memecoin for monetary benefits.

Donald Trump Jr.'s investment in the $TRUMP memecoin project further solidifies the family's commitment to the cryptocurrency sector. The memecoin company recently released an official “Donald Trump wallet.” This step is meant to foster an entire ecosystem of services and technologies around the nascent digital asset.

Eric Trump has joined forces with Hut 8 to create the American Bitcoin Corporation. This collaboration is further evidence of the family’s deep dive into the underlying technology behind the cryptocurrency revolution. The future merger with Gryphon Digital Mining just underscores how enormous this proposed venture is. Making its importance even more pronounced is its ambitious fundraising target of $2.5 billion.

Trump Media & Technology Group would make a big splash into this crypto world with its proposed Truth Social Bitcoin ETF. This acquisition marks the latest example of legacy media companies pursuing beachheads in the nascent digital asset industry. The regulatory challenges and market volatility tied to Bitcoin ETFs may present obstacles to this effort.

The proposed legislation aims to curb crypto participation by politicians. It illustrates increasing concerns about possible conflicts of interest and a call for greater transparency. If enacted working through Congress, such legislation could severely limit and punish the Trump family’s capacity to interact with cryptocurrency in the future.

The Trump family’s cryptocurrency ventures are the latest, and perhaps most explicit, example of the collusion between politics, finance, and nascent technological development. These activities are likely to continue to attract attention from regulators, lawmakers, and the public as the cryptocurrency landscape evolves.

"Stay tuned—World Liberty Financial @worldlibertyfi, which we have been working tirelessly on, will be launching our official wallet soon." - Donald Trump Jr.